Tag Archives: Toffee-based conspiracy

Questioning Corporate Kits

Nothing says ‘off-season’ quite like the media coverage given to Adidas’ decision to incorporate blue in Liverpool’s third kit for the upcoming campaign. Apparently, 70% of internet-based Liverpool fans are opposed to the colour scheme, the inference being blue is for Everton. So on the face of it, an apparent far-reaching, Toffee-based conspiracy is in the works; perhaps Adidas’ retaliation for Liverpool’s decision to wear hockey shirts the year after next.

However, I would suggest the Everton accusation is a crimson-hued sardine of sorts; the blue in question is not Everton’s royal blue, but actually shirt sponsor Standard Chartered’s ‘Off-shore Caribbean Tax Haven Cyan’. And whereas some Reds’ supporters think Adidas have deliberately fouled up their design brief, sadly it appears they hit it bang on the head. Assuming the brief was: ‘make our corporate log into a tight-fitting, wallet-lightening shirt, which we can give away every time someone in Asia opens a bank account’.

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