Tag Archives: sky sports

A Fairytale of Transfer Deadline Day

Fairytale of Transfer Deadline Day

The head of the League Manager’s Association, Richard Bevan, recently said the transfer window system should be scrapped as “it doesn’t create stability, it doesn’t create a level playing field.” It’s a viewpoint which appears to be shared across the English Premier and Football Leagues and is backed up by simply observing the incredible circus that was the closing hours of yesterday’s January window. However for the fans, it can provide a second ‘start of the season’ feeling, when all mistakes can be erased with just one new record signing. It is a bank holiday in the middle of winter, which should be celebrated with feasts and the burning of ex-star shirts.

For Sky Sports News it is a combination of Black Friday and Christmas. For a day they become the centre of the football world in England, as their army of round-faced, pale men, hang around empty parking lots hoping to get a glimpse of a tinted-windowed sports car, which can be breathlessly reported as “something possibly happening”. Half the time they appear to have just arrived at some different empty parking lot, desperately trying to work out which one from the local dialect, while Jim White barks orders into their ear.

If they are lucky enough to be stationed at one of the clubs who “possibly does something”, a nation hangs off their every word as they stand, pantomime like (they’re behind you!), in front of a growing mob that cheers the slightest mention of their club and any player who may, or may not, turn up there.

There’s also the roaming armchair pundit who takes this day of days to finally summon the courage, visit his local ground and get his opinion on the latest happenings, on air:
“What do you think of the news that Tuncay is leaving?”
“Well, you know, I wish ‘im the best. What can you do?”
What indeed.

Bryan Swanson is back in the studio, giddily adding up the day’s net spend, as though it will all be emptied into an Olympic-sized pool for him to crawl through. In another corner, Tony Cascarino keeps coming back to the mantra “big men, up top”, perhaps channeling messages from The Other Side (or Wolverhampton). Next to him Iain Dowie appears frozen in an acute moment of self-awareness that he no longer manages football teams, just commentates on rumours that some of them might buy, or sell players.

Transfer deadline day is a celebration of the hype and speculation that is such an engrained part of modern-day English football. It truly is the end of the holiday season, after which fans can reflect on whether their club has been naughty or nice. A time to regain hope in a disappointing season, or wonder if they kept the receipt for Andy Reid. As unstable and damaging as it may be for the majority of clubs and managers, the transfer deadline day is one last extravagance purely for the fans. Tomorrow we resolve to go on a diet, until the next one.

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Fear and Loathing in Sky Sports

I find the furore over Sky Sports’ (ex) misogynists-in-chief, Andy Gray and Richard Keys, utterly boring. I agree they should be disciplined, up to and including dismissal, as would be the case in any modern-day workplace. What is amazing to me is that it requires such an incredible amount of consideration and debate.

However, there are two striking aspects to the story which appear in contradiction to each other: the incredible influence both men held over football reporting in Britain and the contrasting weight of abhorrence towards them.

Perhaps I’m too removed from the situation, being on the other side of the Atlantic, but the way the story has been covered over the last five days is on the level of a national disaster. You could be forgiven for thinking it was David Cameron and Nick Clegg who had engaged in “lads’ mag banter”, given the uproar.

Watching and listening to football, it is understandable to occasionally pay attention to what the commentators say. In fact, now and again they come up with an indelible phrase to mark a great moment, or usually a goal. Andy Gray himself may end up being best remembered for his own outburst over a Steven Gerrard strike. Gray also got to play with a host of whiz-bang widgets, which elevated his contribution above “he’ll be disappointed with that”. He was a decent analyst, but how did he get to be more important than the football game he was watching?

As for Keys, I’m genuinely at a loss for what has been lost. He was a slick, inoffensive (on air, at least) segue merchant, of which there are approximately hundreds more who can seamlessly replace him. There are already betting lines on which smug-face will do just that. Sure, that first game without him may be a little awkward, but you’ll quickly get over that because you’re here to watch the football.

Yet as enduring and popular as they were in public, fronting the Sky Football behemoth, it appears they had few friends behind the scenes. The manner in which the incriminating audio and video clips have been released, suggests a conscious collecting and disseminating designed to topple the pair. Although, the person(s) in question only had to wait two months to collect enough damning evidence. Is it the case Keys and Gray only recently starting to make such comments, or that their dismissal of a female assistant referee was the final straw for a long-disgruntled colleague?

Equally, the media has been quick to pounce. It is head-spinning to imagine that less than a week ago neither man provoked more media controversy than debating 4-4-2. Now they are pariahs. In the days since, they haven’t done themselves any favours. Keys in particular, with his incredible ‘life imitating Alan Partridge, imitating life’ interview with TalkSport. Car crash radio, if ever a thing existed. It is another spectacular example of the British media joy in the unraveling of success.

So, farewell to two ‘relics of old-fashioned broadcasting’ and ‘hello, brave new frontier of 21st century football reporting’. Until the next ones drop a bollock of some kind. In between, let’s hope there’s a bit of football to watch.